Shame on Them
This is a two - part ad where the first part shows Priyanka Chopra all heart broken cuz she was dumped by her guy (Saif Ali Khan), and then she feels even more bad when she sees him walking hand in hand with this fair n pretty young lady (Neha Dhupia) , and that is when our dusky heroine decides to try out 'Ponds Whitening Cream' and become fair.
The second part shows our dusky heroine has now become gori gori (fair) after using the cream and Saif Ali Khan who has been dumped by his fair lady suddenly sees our now very fair heroine and remembers the old times with her and falls in love with her all over again.
I'm wondering how on earth did our three stars agree to do such an ad.
How did Priyanka Chopra who is well known as being a dusky beauty and has represented India at international beauty pageants agree to do such an ad? Fair beauties are very much prized in India while the dusky ones come a far second. By doing such an ad is she putting on display her own inferiority complex? Priyanka is an inspiration to many young girls and their mothers who say ' See, if Priyanka can make it. So can we. We don't need to apply haldi-uptan (turmeric paste) and various fairness creams to become fair and look beautiful.' She being one of the biggest heroines in Bollywood should realize that she is a role model for many. By doing this ad she has completely destroyed her own image. There are still many females in India who are treated bad because of the colour of their skin, and Priyanka has let them all down.
I'm further wondering how did Saif Ali Khan agree to do such an ad where he is shown as such to be such a shallow person - one who dumps a girl because she is dusky, and then falls in love with her all over again cuz she she has now used the whitening cream and become fair.
Don't these two people realize that they are role-models for youth all over and by doing such ads they are letting down all their fans?
Shame on both of them. Is money so important that they are willing to let all their fans down?